Ed Morris / Dukes 'Mask, Strap, Clamp'

Everybody wins in this cheeky plug for Dukes Cupboard, a vintage clothes shop in the heart of Soho.

Once a guy's bought his son a natty hoodie for Christmas from the advertised retailer, he decides to get something for the missus, too.

As luck would have it, old-school sex shop Eros Movieland is right next store. Best not get those two presents mixed up. - David Reviews

Finn Keenan / Kneecap 'Sayōnara'

The intensity and ominous tone of Sayōnara reminded me of both the best nights out and the brutal days that followed. That’s what sparked the idea. But I wanted to turn a typical dance video on its head and focus on the aftermath and how the chemicals in your body change as the week progresses. I wanted to capture the visceral intensity of paranoia and intrusive thoughts. Somehow, that “never again” anxiety of Monday slowly shifts by Friday into a “Weekend is here. Monday will never happen again! ” optimism.

Through conversations with the band, we also wanted to nod to Belfast’s rave history. In the 90s, raves weren’t just parties — they were acts of resistance, dangerous but vital spaces where Catholics and Protestants came to be together and dance. That spirit is what fuels the scene of Jamie Lee driving the pimped-up Kneecap Land Rover across the city — a kind of rave pied piper, spreading the idea that art, music, and creativity can break down the metaphorical walls which are often stronger than the physical ones. Pent up anger and frustration are released through dance instead of turning into hate.

Which is what the ludicrous end of the video is about. I wanted this end scene to be feral! Working with Jamie Lee made this possible. She’s one of the most open, vulnerable and fun people i’ve ever met. Working with her was incredible. We didn't have a choreographer so for the end dance we’d have a chat before each take and then she channeled her own stories and emotions into the performances, each one completely different than the last and each one genuinely left the crew speechless. It was an incredible thing to witness. She’s a powerhouse!

Massive thanks to Riff Raff for their support and to all the incredible cast and crew who created such a lovely vibe on set that meant everyone was comfortable doing some of the most bizarre stuff i’ve had to ask people to do on camera. And of course thank you once again to Kneecap for trusting me with this absolute pile of weird! - Finn Keenan

Keane Pearce Shaw / Nottingham Forest FC '25/26' I’ll keep this one short and sweet. I fucking love my job. I love my football club. When the two combine I put my blood sweat and tears into it. I hope it shows. 160 years. One of the oldest clubs in the world. Back in Europe after 30 years. Wearing one of the most beautiful kits we’ve had. As always my family are front and centre. They’re the reason I’m here and named after one of the guys that feature in this film. One of my heroes, psycho himself, Stuart Pearce. To collaborate with Jason was the icing on the cake. - Keane Pearce Shaw

Humans / Toyota 'Get in'

A plumber, fisherman and paramedic step into a car. It’s a Toyota Corolla; the world favourite car, and the focus of Toyota UK’s newest campaign.

With over 50 million units sold since 1966, the Toyota Corolla isn't just a car; it's a global icon. Now, Toyota UK is ready to remind consumers why this iconic vehicle remains the world’s favourite, with a brand-new, UK-originated campaign that’s as versatile and universally appealing as the Corolla itself.

Launching today, June 9th, 2025, the campaign, developed by T&P London and directed by Humans from Riff Raff, takes a refreshingly comedic look at the diverse lives of Corolla owners. From a fisherman keeping an eye on a groom at his stag do, hilariously dressed as a fish, to a car park stand-off between a plumber and a hairdresser, each spot takes a comedic look at the Corolla’s effortless integration into the varied tapestry of British life.

Dan NS, Creative Director at T&P, adds, "When I saw the brief, I was overjoyed – the most sold car ever. Rarely do propositions come so single-minded. This gave us the chance to tell simple, human, and entertaining stories, and the product did the rest of the selling for us. Our creatives wrote around 50 million scripts, and Humans helped us squeeze every drop of comedy and humanity out of every frame. Get in."

Riff Raff Wins Most Creative Production Company 2025

Riff Raff Films founder Matt Fone discusses the production company’s approach to finding and supporting directors, and the challenges facing the industry

Matt Fone empathises with directors at the moment. The global talent pool is vast, yet agencies appear to go for the same few names, time and time again. “Beating those go-to production companies is hard,” the founder of Riff Raff tells us. It’s not just the directors but the production companies that can bear the brunt of repetition – and they’re not just competing against other talent but against other distractions.

“My strategy is, how do I cut through all the Instagram messages? How do I cut through all the emails that everybody gets, to get people interested in my work and my company’s work?” Riff Raff’s successes in this year’s Annual Awards suggest this approach is paying off.

Fone’s first line of defence is to build up a solid roster of established names – the likes of Megaforce, whose horror-inspired Usyk vs Fury boxing trailer picked up an award – while nurturing emerging and mid-career talent. Finding this balance is what drives him. “That’s what really makes the company pleasing for me,” Fone says.

Smith & Foulkes / Schneider Electric '100 Years'

"We never stop to think about the little switch hidden away in a cupboard that has allowed us to safely enjoy the electricity in our homes for the past 100 years. It’s time for the humble, selfless Circuit Breaker (CB!) to take centre stage, and this story allows us to celebrate its vital role in our everyday lives."

-Smith & Foulkes

Piers Dennis / Self Esteem 'The Deep Blue Okay'

Rebecca and I have worked together for over 10 years now and The Deep Blue Ok shoot somehow felt like the pinnacle of our collaborations, like all the conversations we’d ever had led there. That sounds cringingly pretentious for a music video, but this feels like a deeply personal piece of work, and making it had the rare feeling of everything clicking into place.

We had 25 minutes -  at the end of the album artwork shoot - to light, block and capture. Rebecca and I barely spoke a word during the entire process. The blocking movement was rehearsed, but everything else came in the moment. 

We’d originally wanted to put this track into the “Town Hall Trilogy” series - but things changed and maybe for the best, as this feels like a perfect epilogue to those videos. The “Town Hall Trilogy” are songs that fit beautifully into a setting of communal experience and connection, but this song feels more internal and deceptively introverted. 

I’ve been fortunate to see the new album, A Complicated Woman,  come to life from its very early inception, but this shoot was the first time I witnessed Rebecca’s true expression of it and I found it profoundly moving to watch her let it all go, it felt like more performance art than lip sync take. 

In the age of how’d-they-do-that one-shots this video brings nothing new - but for me, Rebecca’s performance cuts right through. We need to celebrate genuine human expression more, I believe it encourages us all to process things more. In a time where imagery seems to prioritise grabbing attention over retaining it, we need to feel more things.  When Rebecca declares “I might fucking try today” at the end of this song, she’s not punching down, or calling herself out - she’s pulling herself up at a time when she’s most beaten down. Which is an inspiring thought right now. Makes me feel some things! 

Humans / Mischief NY & JCPenney 'Airplane' & 'Ropa Vieja'

Funny thing, human nature. It makes us do all kinds of odd, unexplainable things. Like that time we pretended to be inanimate furniture to avoid a door-to-door vacuum salesman. But the less said about that, the better. 

What is so genius about this campaign is that JCPenney taken one of the universal laws of human nature (people love to save money) and taken it a level deeper to a more emotional, primal place (people love to win over their in-laws, elicit envy from wealthy travellers and feel like pro tennis players.) 

They’ve identified those little moments that you just can’t put a price on. And you’ve put a price on them. A low, affordable price. We didn’t want to do anything stylistically that overpowers this neat idea. These are real human insights so we want each scene to feel authentic and believable, not some hyper-art-directed Wes Anderson world. 

We can stretch time to luxuriate in the moment and savour the quality of the clothing, but if we throw too many techniques or tricksy camera moves at this we could kill the joke completely and leave viewers stone cold confused. And no-one wants a “huh?” when you could have had a “ha!”

-Humans

Niall Trask / Alabaster DePlume 'Invincibility'

Alabaster was one of the first people I met when I moved down to London, a collaboration has been a longtime coming. He gave me total freedom to write on one of three tracks and i returned his trust by choosing to euthanise him to the score of ‘Invincibility’.

On a personal level, there has been a fair share of tragedy in recent years and finding the absurdity/humour in it all, is always my go-to remedy. The treatment was ambitious and I’m grateful to everyone who helped bring this to life or put it to sleep should I say.

-Niall Trask

Rich Hall / Nike Phantom GX 'The Five Stages of Haaland'

Haaland. An unstoppable force of nature. The most inevitable force in football. Collides with an immovable, stationary object. The goalie.

If we dig deep into it, we realise it’s a classic tale. The runaway train unable to stop before the broken bridge. Haaland versus the goalie. Undeniable. Inescapable. Irresistible. 

We’re caught in the enthral as he bears down on the goalie. Like the terminator walking towards you, he’s a machine.

-Rich Hall

Ed Morris / Everything is Recorded ft. Mary in the Junkyard 'Swamp Dreams #3'

"The track has this fantastic and uneasy urgency to it. That took me straight to walking with that kind of relentless sense of purpose.

Initially I thought of Clari walking with a doll of herself in her arms and the doll sings the lyrics. Then I thought the idea of her carrying an old TV with Clari walking as the true Clari and the Clari on the TV as the persona or the stage Clari. We’re all kind of split like that. I knew a lit TV would look great in a moody landscape, so out of place. Then it became a journey, toward the discarding of the persona, into the dirt. I liked the idea of the persona having a limited life or time. Hence the wire and the eventual plug pull. So the vid is about the self or true us outliving the persona. But that’s all implicit and cloaked in something thats just intriguing, beautiful and hopefully captivating to watch.”

-Ed Morris

Keane Pearce Shaw / Adidas Predator 'Under the Tongue (Trailer)'

Rounding off the 30th anniversary of football’s most iconic boot in the only way that seems fitting, SoccerBible and adidas present the trailer for ‘Under The Tongue’, a feature-length documentary exploring the seismic impact the Predator franchise has had on the beautiful game, both on and off the pitch.

Few boots – if any – can claim to have had the same level of impact on the game as the adidas Predator, both in a performance and cultural sense. Through constant evolution it continues to be the boot of generation after generation, performing on pitches throughout the world at the highest level of the game. Now, adidas and SoccerBible take a deep dive into the never-before-told story of football’s most iconic boot.

‘Under The Tongue’ examines how a unique blend of industry-leading innovation, culture-defining design, unrivalled star power and timing all combined to create a boot that would fundamentally change the trajectory of the football boot industry and have a transformative impact on adidas as a business.

Featuring never before heard contributions from era-defining footballers such as David Beckham, Zinedine Zidane, and Eniola Aluko – as well as current stars including Jude Bellingham, Alessia Russo, Aitana Bonmatí and Trent Alexander-Arnold – the documentary is the most insightful look into what is one of the most influential and transformative boots of all time.

‘Under The Tongue’ premieres on 11 December, and will available to view from 9PM CET on the Adidas Youtube Channel

Ed Morris / Beavertown 'Pub Stories: A Good Night Out'

Here at Riff Raff we love a good night out 🍺 Ed Morris shines in this film for Beavertown not only as a co-director, but a creative and writer - no bones about it

Riff Raff are proud to welcome Hannah Bon to our Nursery of Evil

Hannah Bon was born in Japan and raised in Holland, the UK and Brazil and is currently based in Los Angeles. Her cinematic work is inspired by her Japanese heritage, bold colour, fashion, and surrealism and leans into an unconventional, strange, and sensorial world. Hannah is able to toggle between eccentric tongue-in-cheek and subtle and visceral style. Constantly exploring new techniques to incorporate into her work, she’s currently obsessed with 3D animation/modelling.

Hannah has worked with Warner Records, RCA and Columbia Records and has recently directed music videos for artists such as Q, Ricky Montgomery and Isaac Dunbar. Her film, Paired Flowers (組の花), received a Silver at the 1.4 Film Festival and her film, REPLICA, won Best Fashion Film at the Aesthetica Short Film Festival.

Her work has been featured in publications such as PAPER, Hypebeast, Nowness, Shots, Beyond the Short and Boooooom. Hannah speaks English, Dutch, Spanish and Brazilian Portuguese………she’ll definitely teach us a thing or two.

Rich Hall / DIAL UP

In collaboration with movement artist Michael Boateng, Rich Hall presents "Dial Up". Telephone wires are practically symbiotic with street corners, and therefore inexplicably linked with street culture. “Dial, Up” explores the cyclical nature of being tied to where you're from. The thick black wires suspend the subject in mid air, like a fallen angel helplessly entangled in the city.

Rich Hall / Depeche Mode “People Are Good”

“I want to make an idea that changes multiple times during the video, as if unravelling with the song and our understanding of it. The song gave me feelings of the fragility of human relationships, how easy we forget, how easily we’re distracted. So I came up with the idea to somehow immortalize those everyday, mundane human interactions, and heighten them to extent that they feel like art." - Rich Hall

Omar Jones / Courageous Conversation Global Foundation "America Erased"

Omar Jones sheds light on America Erased.

'All across the nation, the legacies of heroes like Martin Luther King, Jr. and Ruby Bridges are disappearing from our school curriculum. These stories aren’t just history; they embody the values this country stands on… stories that not only teach us about a very real and visceral past but guide us towards a better future.

Proud to spark this vital convo alongside Wieden+Kennedy NY, Courageous Conversations, and Riff Raff. “America Erased” is more than a PSA—it’s a call to action. Let’s keep our history alive for the next gen.'

Omar Jones

The Sacred Egg / Smirnoff "We Do Atomic"

“It feels like there are three ideas we need to capture: Life is like a cocktail. We are better together than as isolated individuals.

It’s in our very DNA to be together.How do we address all three of the above while also making a single minded piece of communication? How do we make the image of these bubbly atoms more than just a rational advertising metaphor… how do we make it emotional and engaging? We love all the reference imagery in your deck but how do we create something so original and iconic that you can’t find an image for it? The key for us is to make the people in the script active. We want to put them in control”.

The Sacred Egg

Megaforce / John Lewis “Snapper: The Perfect Tree”

"There is always a lot of anticipation ahead of a new John Lewis Christmas commercial, but more so this year as the industry has been keen to see what changes would be wrought by the switch from adam&eveDDB to Saatchi & Saatchi. And the answer is... not a lot. Which is to say, 2023's ad is a worthy addition to the canon of work established by John Lewis's previous agency."

David Reviews

Finn Keenan / Declan Mckenna "Nothing Works"

Superstar Finn Keenan is back doing what he does best, making music videos. This time collaborating with Declan McKenna to create this clever, funny, fresh promo for his new track ‘Nothing works’.

The bright lights of Cavan Town were far too tempting for legendary DOP Simon Chaudoir to pass up on, resulting in an amazing crew, friends & family, all working together to make this video happen.

Smith and Foulkes / Honda “Keep Dreaming”

Adam and Alan return to work with RPA for yet more great Honda work. 

“We like the idea of seeing recurring elements that bring even more fun and warmth to the film and reinforce the sustainability message. (There’s also a little wink to past Honda spots)“.

David Wilson’s CLOSET

"Sept 8th 2023 - ‘CLOSET’ premiered in London as part of the @inmotion.playgrounds festival.

‘Play’ was the intention behind the this career-spanning mega-mix where old and new friends were invited to be a part of the performance.

As a lover of camp and theatrics, that energy was front and foremost in this experimental party. 

Creativity has always brought me play, camp, sexuality, and dance. And this opportunity took this to a live stage with a large dressing up box and an array of incredible performers: @angie_ang.els , @wet_mess , @masstorofficial & @zachwitness "

David Wilson

François Rousselet / The Rolling Stones "Angry"

Francois Rousselet & Riff Raff reunite with The Rolling Stones for their first new music in 17 years for the music video ‘Angry’. Starring actress Sydney Sweeney, shot on 35mm in LA. 

Before the music video era, there was a rock billboard scene in L.A. Circa 1967, a few independent minds in the music industry posted giant, temporary monuments to rock icons that said it all.

Larger than life, hand-painted homages that would chronicle rock forever, and it goes without saying The Rolling Stones had theirs. These incredible hand-painted billboards have almost all disappeared today, giving way to screens, but the locations haven't changed.

And so, a seed of an idea was born; what if we could bring “The Stones” to life performing “Angry” using their archive from live gigs, old videos, album iconography, oh and throw in a famous actress singing the song as she drove down Sunset Boulevard! Easy eh!!!

A big shout out to Francois himself who designed all the 109 billboards along with the amazing team at Black Kite led by George Brunt and Jonny Freeman who helped showcase the dynamic performances of archive footage of Mick, Keith, Ronnie and the late Charlie Watts.

The Sacred Egg / Topgolf "Magic of Topgolf”

“This Topgolf commercial reminds DAVID of when Feathers McGraw wore a red rubber glove on his head in 'The Wrong Trousers'. Agency Anomaly New York and director duo The Sacred Egg go even further and replace every human cast member's head with a golf glove.”

David Reviews

Keane Pearce Shaw / TNT Sports “This isn’t just sport. This is everything"

Explosive new film by Keane

Featuring Laura Woodsy, Rio Ferdinand, Aaron Ramsdale, Peter Crouch, Lynsey Hipgrave, Maro Itoje, Ugo Monye, Molly McCann-Pearson, Joe Joyce, Suzi Perry, Reshmin Chowdhury and Declan Rice

Omar Jones / Stormzy Feat. Raye "The Weekend”

"The heady intoxication of a steamy summer romance sets the vibe for this collaboration between Stormzy and Raye. Strong blue lighting characterises the night-time club scenes in the promo for 'The Weekend', while director Omar Jones threads connecting colours through other shots of fraught missed connections. A final car window smash via crowbar brings a bittersweet note of humour in right at the end, too."

David Reviews

Danilo Parra / Squarespace “Backstage with Adam Driver”

Danilo Parra:

"During a Super Bowl commercial shoot, I teamed up with the Squarespace creatives and Adam Driver to create the illusion of many Adam Drivers backstage.  Winner of Best Concept and Post Humor at the AICP awards and receiving a Bronze Lion in Cannes."

François Rousselet / German Road Safety Council / Federal Ministry For Digital & Transport / Runter Vom Gas “No Answer”

François Rousselet directs a cinematic thriller for the German Road Safety Council / Federal Ministry for Digital and Transport / Runter vom Gas, encouraging people to #donttextanddrive

 Produced by Anorak Film

Finn Keenan / TSB Bank "Friends"

"Tiny the money worries elephant rides again in another quirky spot for TSB. This time the little blighter joins a man on a double date, as his friend explains that he’s not so scary thanks to the advertised bank.

The pair have admirable chemistry - given the one of them is a puppet - and a final “kung pao” may be a bit cheesy for some, but we rather like it. "

David Reviews

Rich Hall / Elephant Kind "Love As"

Rich Hall wanted to set Elephant Kind’s video on the moon so we popped over to get the vibe. The train on the way back to Earth was just so packed with characters, it was like a casting director’s hallway. So Rich said f*** it, let’s just shoot it now.

The DOP decided zero-gravity worked in our favour and the producer agreed to pay travel expenses for being outside the M25, only because they’d save on camera kit by using alien drool in lieu of a dolly.

So the band performed ‘Love As’ amongst the melee, and that’s how we got a video for an indie band about intergalactic space train love.

*actual sequence of events may have differed.

Max Siedentopf / Gucci "Continuum"

Max Siedentopf:

"Introducing: Gucci Continuum.

As the newest initiative by Gucci Vault, Gucci Continuum invites visionary designers, brands, and artists to transform the House’s deadstock fabrics and past pieces into their own unique creations. 

In a time where AI let’s you create anything you can imagine with a lazy click of a button it’s so much more rewarding to painstakingly do everything by hand with all its beautiful imperfections and detail and lots of human sweat, blood and tears (of joy).

Big thanks to the amazing team behind this for the insane amounts of hours of cutting out a million tiny models."

Hugh Mulhern / Hak Baker “Telephones 4 Eyes”

The most you’ll see of Hak Baker in the Telephones 4 Eyes video, is his mouth from inside a stomach. One that’s delivering lyrics withurgency, amongst the visual delirium created by Hugh Mulhern, to match the pace of Hak’s social commentary.

While the lyrics have a distinctly 1984 slant, it’s a video that could only be made in 2023; splicing together stop motion animation, found footage, live action and AI generated sequences, to create a sensory overload that is the Riff Raff director’s favourite work to date.

A Hak and Hugh collaboration has been cooking for a while, and if this is the result of their first proper endeavour, then we’ll be found sitting by the phone to hear what’s up next.

Humans / BOSCH “Night Eyes”

Humans had a vision for this film. An impeccably clear, streak free one, which just so happened to be super convenient for the job.

The directing duo were required to channel superhuman abilities for this Bosch spot through US agency Bailey Lauerman, and they delivered by adding night vision mode to their suite of creative can-dos.

Now that they’ve gone nocturnal, the pair have been out hunting ideas at all hours and leaving them on the Riff Raff office doormat for us in the morning. So we kindly ask that you please keep Humans’ new working hours in mind when scheduling future work.

Piers Dennis / Self Esteem "The 345"

Having a shitty morning?

Watch. This. On. Repeat.Self Esteem’s ‘The 345’ and its Piers Dennis-directed video, are best described as akin to a hug from a friend when you’re having a rough day. A really great, life affirming hug.

The video is the fifth Piers has directed for the Mercury Prize-nominated artist, and features documentary footage he's captured during the past year of Self Esteem's rise to alt-pop stardom (or the 'Joker for single people' as she prefers to put it). It also offers the chance for another marvel at her genius Glastonbury stage-wear - an ode to Sheffield's Meadowhall Shopping Centre domes - and the realtime reactions to it.So, after you’ve done yourself a favour by watching it ten times, send this on to someone who might need a smile today.

Danilo Parra / Ford EV "Mushroom" Pondering how to make a car ad that speaks to this moment in human history?

Cast a mushroom as the star. One with murderous tendencies. And do not - definitely do not - feature a single shot of a car, not even a hint of wheel. 

That’s the approach BBDO Canada took with Ford, when they asked Danilo Parra to write and direct “Mushroom”. 

Danilo’s short film, featuring foragers in a standoff over the discovery of a giant mushroom, was shot in Toronto with the set power supplied entirely by electric vehicles. 

You could call this car-less car spot reverse advertising, but the moral of the story is this: nature’s powerful, respect it, or you’ll end up with a tent to the face.

“Mushroom” a short film powered by FORD EV vehicles.

Megaforce / Nike Football "Football Verse"

An international team of scientists at a secret lab in Switzerland finally cracked the code. They’ve written the formula that will put an end to any discussion—the ultimate battle of all football generations...

With the push of a button, they bring us legendary players from the past and present. A crazy experiment unfolds. Watch now to find out if the world of science can find a way to settle the score. Produced by Iconoclast.

Rich Hall / Paddy Power "Where Were You In '22?"

Some of us attended the recital rehearsals, practiced the choreography and subjected our parents to improvised glad tidings in the supermarket. Then again some of us accepted we’d always be a donkey, and kicked a ball about instead.

Obviously this doesn’t sum up everyone, BUT to celebrate Rich Hall’s latest spot through Droga5, we’re positively leaning on stereotypes, because 2022 is the year they combine in glorious heartwarming unison.

Paddy Power’s “Where Were You in ‘22?” is a World Cup meets Christmas story for the ages - and one for those fans devoted enough to roast their sprouts in flag formation.

Todd + Kylie / ALDI "Aldi Christmas 2022"

It’s a challenge to amplify ‘Home Alone’ beyond its classic film status, but we think Psyop’s Todd + Kylie have figured out a way to do just that: add a carrot. And not just any carrot, but rather fittingling, KEVIN!

Yes folks, Kevin the Carrot’s adventures are returning to our screens, and this time he’s armed himself with toothpicks and confetti in an attempt to ward off a (rather jolly) intruder.

McCann UK’s annual campaign for Aldi stays close to the original Christmas film, but strays just enough to provide us with some uniquely Kevin moments. Spreading joy for a 7th year in a row, we think it’s safe to say that Kevin’s a classic too.

Max Siedentopf / Tk Maxx "Nailed It"

Kicking off the festive season, TK Maxx has enlisted the brain of Max Siedentopf to furnish their Christmas campaign with his trademark offbeat editorial magic.

Through Wieden & Kennedy London, ‘Nail Christmas For Less’ teaches us that the ultimate reward for the ultimate gift is a parade of epic high fives, masterfully timed to the beat of Grace Jones' ‘Supernature’.

Equal parts silly and chic, the spot is a joyful and fashionable strut through a picture-perfect festive town, and a gift that keeps on giving. Let’s face it, if you’re not high-fiving a sheep this Christmas, are you really doing it right?

Danilo Parra / Documentary+ "Mala Onda" trailer

Now streaming on Documentary+ Danilo Parra’s gripping and unsettling horror-doc on unexplained animal deaths in Puerto Rico. A Riff Raff and XTR production

Omar Jones / Ab-Soul feat. Zacari "Do Better"

If you do one thing today, watch this. A visual reinterpretation of real-life events that have occurred in Ab-Soul life.

Omar Jones:

“I am humbled and grateful for Soul's trust and collaboration throughout the process of putting this one together. Thank you to  Anthony “Moosa” Tiffith to coming to me with such sensitive and personal story and seeing it to the end. Love to my producers/family David Wept and Farah Idrees for being my support. Firm handshake to Kristian Zuniga for capturing these beautiful frames. Thank you to every cast and crew member that was part of this 🌹”

David Wilson / NHL 'There’s Some Hockey In You'

David Wilson’s new spot through NYC’s Mojo Supermarket, is one for some of the most dedicated and intense sideliners - ice hockey fans on the Atlantic’s far shores. 

Highlighting the drama of watching an NHL game, the spot for Bleacher Report pops in classic David Wilson style, and, like watching an ice hockey game, it’s a pucking great time.

Burberry 'Night Creatures' creative and direction by Megaforce Behind the Scenes

Take a little peek behind the curtain to see how Megaforce's latest Burberry spot came into being. No spoiler to say the Creature was CG but the rest? Pretty much as rehearsed...enjoy!

Finn Keenan / Lionsgate+ 'It Lives on'

Wit, charm, daring, and just great craic. All words we’d happily assign to Finn Keenan. As it happens, Lionsgate+ are also described that way (minus the endearing Irish term) in this here ad. What are the chances you say? Quite high - Finn directed it.

Through Adam&EveDDB, Finn’s latest spot  captures that full blown immersion we have, when a film or tv show sits us down and says WATCH ME, and we abide wholeheartedly. 

We’re not going to yell at you, but maybe watch it. It features a laughing Jeff Koons-inspired balloon stomach. So it’s worth it for at least that. And the wit. And charm. 

Humans / Cash App 'Birthday'

They’re like a border collie wearing bowling shoes: clever, quirky, and incredibly friendly. They’re Humans (and together, would wear the same number of shoes as a collie - we’re actually quite realistic with our metaphors around here, thank you very much).

For their commercial directing debut at Riff Raff, the duo have created a series of everyday epics for Cash App, through R/GA in the States. These pacey little numbers are full of crash zooms, whip pans, and sporting legends OBJ and Serena Williams. When it comes to delivering a creative vision, it’s clear Humans know how to bowl a strike, and we couldn’t be more thrilled to have them on our directing team.

Keane Pearce Shaw / Champion 'Hoodies'

Not all superheroes wear capes, and not all champions wear hoodies - but they do invent them. 

Keane Pearce Shaw’s latest work, through Energy BBDO out of Chicago, is a spot for Champion, celebrating what the sportswear brand brought the world over 100 years ago: The Hoodie.

Beloved by sports stars for their pre-game routine, film stars trying to buy their oat flat whites incognito, and those of us pulling them on to give our food delivery driver 5 stars, The Hoodie is a firm (but actually very soft and comfortable, style meets comfort sort of vibe) favourite. Like our Keane; he’s a bit of a champ too. 

Ryan Staake / Humane ‘Change Everything’

Ryan Staake wrote & directed a teaser film for Humane, a secretive new tech startup founded by ex-Apple designers. The film follows our hero as she escapes the clutches of a dark & surreal gadget addicted world.

Zach Witness 'Frankie and Levan' by David Wilson

This beautifully queer team up between David Wilson, Riff Raff and Zach Witness honors the LGBTQIA+ roots of dance music. An ode to two queer innovators and icons, it delivers beautifully in an homage to Frankie Knuckles and Larry Levan.

Take a dance break today for this one.

BT Hybrid 'Broadband Nightmare' directed by The Sacred Egg

New spot for BT by The Sacred Egg warns customers about the horrors of bad broadband, with The Specials' classic track 'Ghost Town,' a father is shown descending into a personal nightmare when the router stops working, as endless loading times and streaming problems send him plunging into an internet abyss.

Virgin Media 02 Volt 'Supercharge your world' directed by Rich Hall

Strap in for Rich Hall’s turbo-charged spot for Volt, an ode to cyber superpower to celebrate the merging of Virgin Media and O2 and some enviable internet packages ⚡️

Fontaines DC 'Jackie Down The Line' directed by Hugh Mulhern

Sorry it’s not disco, we lied. It’s an album of terrible lows and even worse highs’ Fontaines D.C Definitely not ashamed to admit we’re huge fans of Fontaines DC so it was our pleasure to mark the release of their new album Skinty Fia, and Hugh Mulhern’s directorial debut with Riff Raff, with the official video for Jackie and a one-shot live performance of the track, captured on drone, for the band’s performance on The Tonight Show with Jimmy Fallon.

'Social Distance Dance Club' Film by Danilo Parra

This all started with Steven Hoggett, who had an idea. An idea he worked on with Christine Jones & David Byrne. A great idea.

Gucci Lifestyle Campaign directed by Max Siedentopf

The campaign celebrates its launch by revealing dreamy images where wonders and enchantments reign. Shot by Max Siedentopf in Tuscany, in Castello Sonnino; a 16th century fortress built by the Medici family. As if by magic, everything is transported into a fluid universe. Nothing is what it seems and unpredictable eccentricities can appear anywhere. 

John Lewis 'Anyday for Anyday' directed by Francois Rousselet

The campaign promotes the new Anyday range, which promises John Lewis quality and style at everyday prices. Inspired by everyday situations including a sister cutting her brother's hair in the bathroom, a homeworker spilling coffee down himself and a couple eating pizza in front of the TV, the film presents a more representative cast and home environments that will appeal to a broader range of customers.

BT Hybrid 'Broadband Rage' directed by The Sacred Egg

If you are one of the many people in the UK who have experienced this condition, consider these 90 seconds involving modems exploding into tiny, rage-satisfying pieces, a form of catharsis courtesy of The Sacred Egg through Saatchi & Saatchi. The spot comically brings to life the hulking beasts of broadband rage that lie within all of us. That awesomely angry alter ego ready to tear apart our home offices as soon as the wifi connection drops, and that buffering spiral of doom sends us into a spiralling of our own.  

The Strokes 'The Adults are Talking' directed by Roman Coppola

The new video sees the band reuniting with director Roman Coppola, who has directed several videos for the Strokes.

The video stages a tense baseball battle between the band and a team of robots, which appears to come down to a dramatic final moment.

NHS ‘We Are The NHS’ directed by Ed Morris through MullenLowe Group UK.

The films bring together not one but multiple - small yet special - moments from over the NHS’s history. This work imbues us with pride; pride for our rare and cherished healthcare service, and for the people who made this moving campaign into a beautiful piece of moving imagery.

Burberry 'Festive’ Creative & Direction by Megaforce, through Riff Raff

"We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film ‘Singin’ in the Rain’ came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together" - MEGAFORCE

Paloma Faith “Gold” directed by David Wilson

On first glance, the new video for the rare gem that is Paloma Faith looks to be all about THAT pink dress. But director David Wilson reveals his latest baby is about something of a different colour: Gold, and those people who are like gold dust. “Hackney is home to myself and Paloma. With property getting more expensive by the minute, this video is a statement, told through a fantastical Paloma-lens, about the real Gold of East London; the people that live in here, the community, and camaraderie” - David Wilson

Joe Hertz 'Current Blues' directed by Jon E Price

The premise for his latest music film is – in his own words - simple: "Joe Hertz and his vocalists go on a lucid music trip of journey, process and collaboration, in a unique removed location. Making films in this space where performance, narrative and documentary meet is really exciting for me; something I’d love to do more of. It allows you to be playful with the format and to push an experimental visual language."

Nando's 'Now Try Thinking about Something Else' Directed by Rich Hall

“The positives of working on a job like this: creative and fun scripts, working with great talent, constantly thinking about eating Nando’s. The negatives of working on a job like this: constantly thinking about eating Nando’s.” - Rich Hall

Glass Animals ‘It’s All So Incredibly Loud’ directed by David Wilson

Shot on both a Phantom and an Alexa during the limited darkness of a UK summer night, David kept this film exceedingly simple. It’s a decision that marries performance and creative vision, and allows the viewer to sink completely into the depths of human emotion. 

Diesel ‘Francesca’ directed by Francois Rousselet

In the third of a series of films for Diesel Francois’ short features a young woman, who is assigned male at birth, as she begins transitioning through life, in feats both big and small, as she goes on to reach her true faith and dreams. Enjoy.

Lurpak 'The Humble Spoon' directed by Rich Hall

The spoon. The instrument of smoothness. The tool of good food. The ever present, never changing object that has cemented its place in human history. Very similar to the Director.

D Double E ‘Fresh & Clean’ (Silence the Critics) directed by HUMANS The music video for D Double E's single, 'Fresh N Clean' sees D Double E going head to head with a dodgy estate agent (played by Steve Oram) as he tries to let out an undesirable house to his mates. 

Ordinary 9 by Max Siedentopf

Ordinary is a quarterly fine art photography magazine featuring over 20 artists from around the world who are sent one ordinary object, which comes as an extra, to make it extra-ordinary.

Issue 9 is about one of the most ordinary objects, used by almost half the population, but which still a taboo in many places.

Nike China "Qiang Diao" directed by Finn Keenan

The latest film from Riff Raff’s Finn Keenan is an epic comedy narrative for Nike and W+K Shanghai. The film follows a butler searching the city for ‘Qiang Diao’, pronounced ‘Ch’yang d’yow’ which is a Shanghainse word meaning ‘swagger’ ‘confidence’ ‘flair’ or ‘game’ – something that cannot be bought, but has to be earned.

Omen HP 'Achieve Gamefulness' directed by The Sacred Egg These three spots directed by The Sacred Egg are all set in the fantastically surreal ‘Omen Training Facility’ and invite gamers to achieve mental stamina, focus and teamwork. The gamers are coached by ‘Gamefulness Masters’ who offer mentoring and philosophical teachings on how to ‘Achieve Gamefulness’.

CamelPhat ft Jake Bugg "Be Someone" directed by The Sacred Egg

In this split screen video The Sacred Egg show the idea of Twins, who seemingly could not follow more different paths, but visually when you show them side by side, are they so different. So what does it mean to be someone? Well it depends on the person and what path they want to follow. In Ed and Alex's words " Our idea for the music video is to follow a life story of someone trying to be someone, but rather than just telling the story of a single person, we are going to tell the story of two people. Twins. One twin goes one way the other goes the other way. Even though they both take different paths, their lives seem to play out in complete parallel. Complete symmetry. "

Max Siedentopf Two Door Cinema Club

I would love to turn "Talk" into a video completely overloaded with visual tricks and surreal humour. Inspired by this photo, the idea is to have a similar setting (everything blue) where we fly through all kinds of fun scenarios.

◀︎#160kchildren. An estimated 160,000 children in England are currently living in households where domestic violence is taking place.

David Dearlove came to us with an idea. Thats what he does, he is a creative director at WCRS, but he wanted to direct it with our help. It was for the charity, Women’s Aid.

It was a brilliant idea for a hugely worthy cause, and the film, well we think he has done a great job. Watch it, watch it carefully until the end.

The first of 3 commercials for Ikea & Mother by The Sacred Egg. All based around the iconic Frakta bag, oh and with a bit of magic thrown in for good measure tea cups, knitting, and 3 old women. Genius. Thanks Mother.

From The Sacred Egg, "Now if it was okay with you guys we’d like to suggest a slight modification to the idea. To hopefully show the bag in a more of an iconic light. So imagine the bag sits on the floor of all our rooms in our home, the lead characters pull products of impossible scales from the bag like magic. Now imagine if there was a beam of light coming out of the bag. Almost like miles down below the floor boards is a sun producing powerful light. The bag is a magical portal. Now the reason we suggest this beam of light is for a couple of reasons. For originality but also because we think it will look amazing and make the spots even more magical... from the start".

You will have to wait and see what happens in the next two!

David Wilson's new work for W&K Amsterdam and Nike shows the rites of passage of an unknown young Russian footballer all told through the use of stop frame animation via the spirit of the "korobka", the football cage where most Russian kids learn to play football.

All shot over the course of 8 days with the stop frame animation comprising of 240 murals between 2 - 16metres high decorated over 15 locations.

Lidl ! Germany! yeah thats what we thought, until Ryan Staake got involved. More than surprised and wait until you hear the music.

Well done all the team at Überground and the local production company EASYdoesit Berlin, we are mightily impressed.

Luke Monaghan on Flatbush Zombies “I went into the video wanting to give off a feeling and set a tone; I feel like rap videos in the 90’s did that so well. They didn’t try too hard or try to shoehorn in camera technique as much. It was all about the feeling. I wanted people to feel like they were in Flatbush Zombies’ version of Flatbush. I wanted people to feel like they needed to wrap up warm when they watched the video because it makes you feel like you’re in New York on a bitterly cold night.

"My main reference going into the video was Wu Tang ‘C.R.E.A.M’. I love that video. People don’t make them like that anymore.

"I go back a long way with Flatbush Zombies, their first video ‘Thug Waffle’ was one of the first videos I ever made. So it was important for me to do a good job by them and give them a video to set the tone for their second album ‘Vacation In Hell’.”

We represent The Directors Bureau in the UK.

They are like us, they are about the creative work so take a look... what's the worst that can happen?

Well you would win awards and get a pay rise, thats all.

Sigrid "Strangers: Well done Ivana & Sigrid, In Pitchfork's Top 3 videos of January 2018. Couldn't happen to to nicer people. 31,165,188 views

Still think this is a great brand film.

Watch it again, there is so much craft and attention to detail, exactly what you expect from Francois Rousselet, but also Grey and M&S.

TheSacred Egg + Droga5 NY = Mailshrimp + Cannes Gold.

From The Sacred Egg: We love it when people are individual. Everyone is a genius if they are truly themselves because that’s the one thing no one else can do.

If we want to encourage others to be individuals then we have to be too.

So we are not selling an email service. These are not adverts. They are bigger than that. This is a glimpse of MailChimp’s personality.

This is a chance to think like we think. To go down the rabbit hole and into the mind of MailChimp.