Ed Morris / Dukes 'Mask, Strap, Clamp'

Everybody wins in this cheeky plug for Dukes Cupboard, a vintage clothes shop in the heart of Soho.

Once a guy's bought his son a natty hoodie for Christmas from the advertised retailer, he decides to get something for the missus, too.

As luck would have it, old-school sex shop Eros Movieland is right next store. Best not get those two presents mixed up. - David Reviews

Finn Keenan / Kneecap 'Sayōnara'

The intensity and ominous tone of Sayōnara reminded me of both the best nights out and the brutal days that followed. That’s what sparked the idea. But I wanted to turn a typical dance video on its head and focus on the aftermath and how the chemicals in your body change as the week progresses. I wanted to capture the visceral intensity of paranoia and intrusive thoughts. Somehow, that “never again” anxiety of Monday slowly shifts by Friday into a “Weekend is here. Monday will never happen again! ” optimism.

Through conversations with the band, we also wanted to nod to Belfast’s rave history. In the 90s, raves weren’t just parties — they were acts of resistance, dangerous but vital spaces where Catholics and Protestants came to be together and dance. That spirit is what fuels the scene of Jamie Lee driving the pimped-up Kneecap Land Rover across the city — a kind of rave pied piper, spreading the idea that art, music, and creativity can break down the metaphorical walls which are often stronger than the physical ones. Pent up anger and frustration are released through dance instead of turning into hate.

Which is what the ludicrous end of the video is about. I wanted this end scene to be feral! Working with Jamie Lee made this possible. She’s one of the most open, vulnerable and fun people i’ve ever met. Working with her was incredible. We didn't have a choreographer so for the end dance we’d have a chat before each take and then she channeled her own stories and emotions into the performances, each one completely different than the last and each one genuinely left the crew speechless. It was an incredible thing to witness. She’s a powerhouse!

Massive thanks to Riff Raff for their support and to all the incredible cast and crew who created such a lovely vibe on set that meant everyone was comfortable doing some of the most bizarre stuff i’ve had to ask people to do on camera. And of course thank you once again to Kneecap for trusting me with this absolute pile of weird! - Finn Keenan

Keane Pearce Shaw / Nottingham Forest FC '25/26' I’ll keep this one short and sweet. I fucking love my job. I love my football club. When the two combine I put my blood sweat and tears into it. I hope it shows. 160 years. One of the oldest clubs in the world. Back in Europe after 30 years. Wearing one of the most beautiful kits we’ve had. As always my family are front and centre. They’re the reason I’m here and named after one of the guys that feature in this film. One of my heroes, psycho himself, Stuart Pearce. To collaborate with Jason was the icing on the cake. - Keane Pearce Shaw

Humans / Toyota 'Get in'

A plumber, fisherman and paramedic step into a car. It’s a Toyota Corolla; the world favourite car, and the focus of Toyota UK’s newest campaign.

With over 50 million units sold since 1966, the Toyota Corolla isn't just a car; it's a global icon. Now, Toyota UK is ready to remind consumers why this iconic vehicle remains the world’s favourite, with a brand-new, UK-originated campaign that’s as versatile and universally appealing as the Corolla itself.

Launching today, June 9th, 2025, the campaign, developed by T&P London and directed by Humans from Riff Raff, takes a refreshingly comedic look at the diverse lives of Corolla owners. From a fisherman keeping an eye on a groom at his stag do, hilariously dressed as a fish, to a car park stand-off between a plumber and a hairdresser, each spot takes a comedic look at the Corolla’s effortless integration into the varied tapestry of British life.

Dan NS, Creative Director at T&P, adds, "When I saw the brief, I was overjoyed – the most sold car ever. Rarely do propositions come so single-minded. This gave us the chance to tell simple, human, and entertaining stories, and the product did the rest of the selling for us. Our creatives wrote around 50 million scripts, and Humans helped us squeeze every drop of comedy and humanity out of every frame. Get in."

Riff Raff Wins Most Creative Production Company 2025

Riff Raff Films founder Matt Fone discusses the production company’s approach to finding and supporting directors, and the challenges facing the industry

Matt Fone empathises with directors at the moment. The global talent pool is vast, yet agencies appear to go for the same few names, time and time again. “Beating those go-to production companies is hard,” the founder of Riff Raff tells us. It’s not just the directors but the production companies that can bear the brunt of repetition – and they’re not just competing against other talent but against other distractions.

“My strategy is, how do I cut through all the Instagram messages? How do I cut through all the emails that everybody gets, to get people interested in my work and my company’s work?” Riff Raff’s successes in this year’s Annual Awards suggest this approach is paying off.

Fone’s first line of defence is to build up a solid roster of established names – the likes of Megaforce, whose horror-inspired Usyk vs Fury boxing trailer picked up an award – while nurturing emerging and mid-career talent. Finding this balance is what drives him. “That’s what really makes the company pleasing for me,” Fone says.

Piers Dennis / Self Esteem 'The Deep Blue Okay'

Rebecca and I have worked together for over 10 years now and The Deep Blue Ok shoot somehow felt like the pinnacle of our collaborations, like all the conversations we’d ever had led there. That sounds cringingly pretentious for a music video, but this feels like a deeply personal piece of work, and making it had the rare feeling of everything clicking into place.

We had 25 minutes -  at the end of the album artwork shoot - to light, block and capture. Rebecca and I barely spoke a word during the entire process. The blocking movement was rehearsed, but everything else came in the moment. 

We’d originally wanted to put this track into the “Town Hall Trilogy” series - but things changed and maybe for the best, as this feels like a perfect epilogue to those videos. The “Town Hall Trilogy” are songs that fit beautifully into a setting of communal experience and connection, but this song feels more internal and deceptively introverted. 

I’ve been fortunate to see the new album, A Complicated Woman,  come to life from its very early inception, but this shoot was the first time I witnessed Rebecca’s true expression of it and I found it profoundly moving to watch her let it all go, it felt like more performance art than lip sync take. 

In the age of how’d-they-do-that one-shots this video brings nothing new - but for me, Rebecca’s performance cuts right through. We need to celebrate genuine human expression more, I believe it encourages us all to process things more. In a time where imagery seems to prioritise grabbing attention over retaining it, we need to feel more things. 

When Rebecca declares “I might fucking try today” at the end of this song, she’s not punching down, or calling herself out - she’s pulling herself up at a time when she’s most beaten down. Which is an inspiring thought right now. Makes me feel some things! 

Humans / Mischief NY & JCPenney 'Airplane' & 'Ropa Vieja'

Funny thing, human nature. It makes us do all kinds of odd, unexplainable things. Like that time we pretended to be inanimate furniture to avoid a door-to-door vacuum salesman. But the less said about that, the better. 

What is so genius about this campaign is that JCPenney taken one of the universal laws of human nature (people love to save money) and taken it a level deeper to a more emotional, primal place (people love to win over their in-laws, elicit envy from wealthy travellers and feel like pro tennis players.) 

They’ve identified those little moments that you just can’t put a price on. And you’ve put a price on them. A low, affordable price. We didn’t want to do anything stylistically that overpowers this neat idea. These are real human insights so we want each scene to feel authentic and believable, not some hyper-art-directed Wes Anderson world. 

We can stretch time to luxuriate in the moment and savour the quality of the clothing, but if we throw too many techniques or tricksy camera moves at this we could kill the joke completely and leave viewers stone cold confused. And no-one wants a “huh?” when you could have had a “ha!”

-Humans

Smith & Foulkes / Telstra 'Duet'

Telstra is launching their new brand platform “wherever we go” with an integrated campaign that's as charmingly distinctive as it is ambitious. Their new brand film is a whimsical animated film called ‘Duet’, which features two characters who journey together through a wondrous world in perfect harmony, as a metaphor for partnership.

Brought to life by Oscar nominated animation duo, Smith and Foulkes, ‘Duet’ is set to a whistling composition of the iconic ‘Islands in the Stream’.

Niall Trask / Alabaster DePlume 'Invincibility'

Alabaster was one of the first people I met when I moved down to London, a collaboration has been a longtime coming. He gave me total freedom to write on one of three tracks and i returned his trust by choosing to euthanise him to the score of ‘Invincibility’.

On a personal level, there has been a fair share of tragedy in recent years and finding the absurdity/humour in it all, is always my go-to remedy. The treatment was ambitious and I’m grateful to everyone who helped bring this to life or put it to sleep should I say.

-Niall Trask

Rich Hall / Nike Phantom GX 'The Five Stages of Haaland'

Haaland. An unstoppable force of nature. The most inevitable force in football. Collides with an immovable, stationary object. The goalie.

If we dig deep into it, we realise it’s a classic tale. The runaway train unable to stop before the broken bridge. Haaland versus the goalie. Undeniable. Inescapable. Irresistible. 

We’re caught in the enthral as he bears down on the goalie. Like the terminator walking towards you, he’s a machine.

-Rich Hall

Ed Morris / Everything is Recorded ft. Mary in the Junkyard 'Swamp Dreams #3'

"The track has this fantastic and uneasy urgency to it. That took me straight to walking with that kind of relentless sense of purpose.

Initially I thought of Clari walking with a doll of herself in her arms and the doll sings the lyrics. Then I thought the idea of her carrying an old TV with Clari walking as the true Clari and the Clari on the TV as the persona or the stage Clari. We’re all kind of split like that. I knew a lit TV would look great in a moody landscape, so out of place. Then it became a journey, toward the discarding of the persona, into the dirt. I liked the idea of the persona having a limited life or time. Hence the wire and the eventual plug pull. So the vid is about the self or true us outliving the persona. But that’s all implicit and cloaked in something thats just intriguing, beautiful and hopefully captivating to watch.”

-Ed Morris

Keane Pearce Shaw / Adidas Predator 'Under the Tongue (Trailer)'

Rounding off the 30th anniversary of football’s most iconic boot in the only way that seems fitting, SoccerBible and adidas present the trailer for ‘Under The Tongue’, a feature-length documentary exploring the seismic impact the Predator franchise has had on the beautiful game, both on and off the pitch.

Few boots – if any – can claim to have had the same level of impact on the game as the adidas Predator, both in a performance and cultural sense. Through constant evolution it continues to be the boot of generation after generation, performing on pitches throughout the world at the highest level of the game. Now, adidas and SoccerBible take a deep dive into the never-before-told story of football’s most iconic boot.

‘Under The Tongue’ examines how a unique blend of industry-leading innovation, culture-defining design, unrivalled star power and timing all combined to create a boot that would fundamentally change the trajectory of the football boot industry and have a transformative impact on adidas as a business.

Featuring never before heard contributions from era-defining footballers such as David Beckham, Zinedine Zidane, and Eniola Aluko – as well as current stars including Jude Bellingham, Alessia Russo, Aitana Bonmatí and Trent Alexander-Arnold – the documentary is the most insightful look into what is one of the most influential and transformative boots of all time.

‘Under The Tongue’ premieres on 11 December, and will available to view from 9PM CET on the Adidas Youtube Channel.

Sondock / Nickleng 'Beetlebugs'

Filming this video was like going to summer camp for a week. Nick & I had already made a video that was a great success (for his song Morning / Midnight) & this project was an opportunity to really go in a totally different direction. While Morning / Midnight was an ethereal, highly technical one-shot performance video, Beetle Bugs was exactly the opposite - it was a super narrative, world-building goofy/psychedelic adventure video. It ended up being a 5-day shoot with multiple locations a day and a cast of Zebras, Emus, Hamsters, way too many beetles and even an ex-congresswomen (one of our impromptu extras, incidentally).

I owe the world to the entire cast & crew, especially producers Alex & Amy, DP, Gus Bendinelli, and 1st AD/Beetle Wrangler, Josh Montes. Everyone was deeply invested in the project & process, and endured creaky twin beds & long rambling road trip rants as we made our way around Northern and Central California.Post on this video, quite literally took a year. Did it need to? Probably not. But damn, I’m so proud of what we made. Gwen Ghelid brought an incredible eye to the edit, taking it from a maybe 3/10 to a full A++, not to mention dealing with all my tiny tweaks for months on end. And HOLY SHIT -- Kohana Wilson, our animator, is genuinely such a treasure. They hand-drew what is probably my favorite part of the video: the Freaky-Friday narrative climax (the inspiration for which I owe a lot to fellow RiffRaff Director David Wilson).

During the post process, I even got to spend time turning thousands of black drinking straws into a “practical bugs-eye effect for some of our endoscopy camera footage (yes you read that sentence correctly)."

Piers Dennis / Self Esteem X Moonchild Sanelly 'BIG MAN'

''Big Man' by Self Esteem and Moonchild Sanelly is sung from the perspective of a guy with non-toxic masculinity. He cooks a meal for two, washes the dishes, takes the bins out, and treats his partner with love and respect—that makes him "a fucking big man".

Neither Self Esteem nor Sanelly think he's soft or woke, just secure enough to appreciate the boss, hustler, and straight-up dragon slayer he shares a bed with. If she's too busy to pick up her missed delivery from the depot, he's there like Postman Pat and his black and white cat.

The ideal man is absent from Piers Dennis's witty promo, so his leading ladies don big suits as they take care of the household chores. It's 'Stop Making Sense' meets 'I Want to Break Free', with the two performers on top form as in-your-face domestic gods.'

- David Reviews.

Humans / Histallay 'What a relief'

'Antihistamine brand Histallay reckon hay fever sufferers get a raw deal at this time of year. "It's just a case of the sniffles." "It'll clear up soon enough." "Get a grip." Dishevelled protagonist Sarah hears all of these throughout the day, and none help one gosh-darn iota.'

- David Reviews

Rich Hall / Depeche Mode “People Are Good”

“I want to make an idea that changes multiple times during the video, as if unravelling with the song and our understanding of it. The song gave me feelings of the fragility of human relationships, how easy we forget, how easily we’re distracted. So I came up with the idea to somehow immortalize those everyday, mundane human interactions, and heighten them to extent that they feel like art." - Rich Hall

Omar Jones / Courageous Conversation Global Foundation "America Erased"

Omar Jones sheds light on America Erased.

'All across the nation, the legacies of heroes like Martin Luther King, Jr. and Ruby Bridges are disappearing from our school curriculum. These stories aren’t just history; they embody the values this country stands on… stories that not only teach us about a very real and visceral past but guide us towards a better future.

Omar Jones

The Sacred Egg / Smirnoff "Atomic"

“It feels like there are three ideas we need to capture: Life is like a cocktail. We are better together than as isolated individuals.

It’s in our very DNA to be together.How do we address all three of the above while also making a single minded piece of communication? How do we make the image of these bubbly atoms more than just a rational advertising metaphor… how do we make it emotional and engaging? We love all the reference imagery in your deck but how do we create something so original and iconic that you can’t find an image for it? The key for us is to make the people in the script active. We want to put them in control”.

The Sacred Egg

Finn Keenan / Declan Mckenna "Nothing Works"

Superstar Finn Keenan is back doing what he does best, making music videos. This time collaborating with Declan McKenna to create this clever, funny, fresh promo for his new track ‘Nothing works’.

The bright lights of Cavan Town were far too tempting for legendary DOP Simon Chaudoir to pass up on, resulting in an amazing crew, friends & family, all working together to make this video happen.

Keane Pearce Shaw / TNT Sports “This isn’t just sport. This is everything"

Explosive new film by Keane

Featuring Laura Woodsy, Rio Ferdinand, Aaron Ramsdale, Peter Crouch, Lynsey Hipgrave, Maro Itoje, Ugo Monye, Molly McCann-Pearson, Joe Joyce, Suzi Perry, Reshmin Chowdhury and Declan Rice

Danilo Parra / Squarespace “Backstage with Adam Driver”

Danilo Parra:

"During a Super Bowl commercial shoot, I teamed up with the Squarespace creatives and Adam Driver to create the illusion of many Adam Drivers backstage.  Winner of Best Concept and Post Humor at the AICP awards and receiving a Bronze Lion in Cannes."

Finn Keenan / TSB Bank "Friends"

"Tiny the money worries elephant rides again in another quirky spot for TSB. This time the little blighter joins a man on a double date, as his friend explains that he’s not so scary thanks to the advertised bank.

The pair have admirable chemistry - given the one of them is a puppet - and a final “kung pao” may be a bit cheesy for some, but we rather like it. "

David Reviews

Rich Hall / Elephant Kind "Love As"

Rich Hall wanted to set Elephant Kind’s video on the moon so we popped over to get the vibe. The train on the way back to Earth was just so packed with characters, it was like a casting director’s hallway. So Rich said f*** it, let’s just shoot it now.

The DOP decided zero-gravity worked in our favour and the producer agreed to pay travel expenses for being outside the M25, only because they’d save on camera kit by using alien drool in lieu of a dolly.

So the band performed ‘Love As’ amongst the melee, and that’s how we got a video for an indie band about intergalactic space train love.

*actual sequence of events may have differed

Humans / BOSCH “Night Eyes”

Humans had a vision for this film. An impeccably clear, streak free one, which just so happened to be super convenient for the job.

The directing duo were required to channel superhuman abilities for this Bosch spot through US agency Bailey Lauerman, and they delivered by adding night vision mode to their suite of creative can-dos.

Now that they’ve gone nocturnal, the pair have been out hunting ideas at all hours and leaving them on the Riff Raff office doormat for us in the morning. So we kindly ask that you please keep Humans’ new working hours in mind when scheduling future work.

Danilo Parra / Ford EV "Mushroom" Pondering how to make a car ad that speaks to this moment in human history?

Cast a mushroom as the star. One with murderous tendencies. And do not - definitely do not - feature a single shot of a car, not even a hint of wheel. 

That’s the approach BBDO Canada took with Ford, when they asked Danilo Parra to write and direct “Mushroom”. 

Danilo’s short film, featuring foragers in a standoff over the discovery of a giant mushroom, was shot in Toronto with the set power supplied entirely by electric vehicles. 

You could call this car-less car spot reverse advertising, but the moral of the story is this: nature’s powerful, respect it, or you’ll end up with a tent to the face.

“Mushroom” a short film powered by FORD EV vehicles.

Rich Hall / Paddy Power "Where Were You In '22?"

Some of us attended the recital rehearsals, practiced the choreography and subjected our parents to improvised glad tidings in the supermarket. Then again some of us accepted we’d always be a donkey, and kicked a ball about instead. Obviously this doesn’t sum up everyone, BUT to celebrate Rich Hall’s latest spot through Droga5, we’re positively leaning on stereotypes, because 2022 is the year they combine in glorious heartwarming unison. Paddy Power’s “Where Were You in ‘22?” is a World Cup meets Christmas story for the ages - and one for those fans devoted enough to roast their sprouts in flag formation.

Omar Jones / Ab-Soul feat. Zacari ‘Do Better’

If you do one thing today, watch this. A visual reinterpretation of real-life events that have occurred in Ab-Soul life.

Omar Jones:

“I am humbled and grateful for Soul's trust and collaboration throughout the process of putting this one together. Thank you to  Anthony “Moosa” Tiffith to coming to me with such sensitive and personal story and seeing it to the end. Love to my producers/family David Wept and Farah Idrees for being my support. Firm handshake to Kristian Zuniga for capturing these beautiful frames. Thank you to every cast and crew member that was part of this 🌹”

Finn Keenan / Lionsgate+ 'It Lives on'

Wit, charm, daring, and just great craic. All words we’d happily assign to Finn Keenan. As it happens, Lionsgate+ are also described that way (minus the endearing Irish term) in this here ad. What are the chances you say? Quite high - Finn directed it.

Through Adam&EveDDB, Finn’s latest spot  captures that full blown immersion we have, when a film or tv show sits us down and says WATCH ME, and we abide wholeheartedly. 

We’re not going to yell at you, but maybe watch it. It features a laughing Jeff Koons-inspired balloon stomach. So it’s worth it for at least that. And the wit. And charm. 

Humans / Cash App 'Birthday'

They’re like a border collie wearing bowling shoes: clever, quirky, and incredibly friendly. They’re Humans (and together, would wear the same number of shoes as a collie - we’re actually quite realistic with our metaphors around here, thank you very much).

For their commercial directing debut at Riff Raff, the duo have created a series of everyday epics for Cash App, through R/GA in the States. These pacey little numbers are full of crash zooms, whip pans, and sporting legends OBJ and Serena Williams. When it comes to delivering a creative vision, it’s clear Humans know how to bowl a strike, and we couldn’t be more thrilled to have them on our directing team.

BT Hybrid 'Broadband Nightmare' directed by The Sacred Egg 

New spot for BT by The Sacred Egg warns customers about the horrors of bad broadband, with The Specials' classic track 'Ghost Town,' a father is shown descending into a personal nightmare when the router stops working, as endless loading times and streaming problems send him plunging into an internet abyss.

Virgin Media 02 Volt 'Supercharge your world' directed by Rich Hall

Strap in for Rich Hall’s turbo-charged spot for Volt, an ode to cyber superpower to celebrate the merging of Virgin Media and O2 and some enviable internet packages ⚡️The lightening paced film, through VCCP London, takes the concept of hyper fast internet and ample data to epic dimensions, making us jealous not only of Volt’s ability to transform commuters into manga characters, but also the potential of a facetime with Nan where the camera is pointing at her rather than the floor.

Gucci Lifestyle Campaign directed by Max Siedentopf

The campaign celebrates its launch by revealing dreamy images where wonders and enchantments reign. Shot by Max Siedentopf in Tuscany, in Castello Sonnino; a 16th century fortress built by the Medici family. As if by magic, everything is transported into a fluid universe. Nothing is what it seems and unpredictable eccentricities can appear anywhere. 

BT Hybrid 'Broadband Rage' directed by The Sacred Egg

If you are one of the many people in the UK who have experienced this condition, consider these 90 seconds involving modems exploding into tiny, rage-satisfying pieces, a form of catharsis courtesy of The Sacred Egg through Saatchi & Saatchi. The spot comically brings to life the hulking beasts of broadband rage that lie within all of us. That awesomely angry alter ego ready to tear apart our home offices as soon as the wifi connection drops, and that buffering spiral of doom sends us into a spiralling of our own.  

NHS "We Are The NHS" directed by Ed Morris through MullenLowe Group UK.

As well as his debut film winning Best Narrative Feature at this year’s Aesthetica Festival and launching on Amazon and Apple TV in January 2021, he’s just directed the latest ‘We Are The NHS’ campaign through MullenLowe. The films bring together not one but multiple - small yet special - moments from over the NHS’s history. This work imbues us with pride; pride for our rare and cherished healthcare service, and for the people who made this moving campaign into a beautiful piece of moving imagery.

Joe Hertz "Current Blues" directed by Jon E Price 

The premise for his latest music film is – in his own words - simple: "Joe Hertz and his vocalists go on a lucid music trip of journey, process and collaboration, in a unique removed location. Making films in this space where performance, narrative and documentary meet is really exciting for me; something I’d love to do more of. It allows you to be playful with the format and to push an experimental visual language."

Glass Animals "It’s All So Incredibly Loud" directed by David Wilson 

Shot on both a Phantom and an Alexa during the limited darkness of a UK summer night, David kept this film exceedingly simple. It’s a decision that marries performance and creative vision, and allows the viewer to sink completely into the depths of human emotion. 

Hinds "Just like Kids (Miau)" directed by Keane Pearce Shaw  Had a fuck tonne (metric obviously) of fun shooting this one. Such a challenge to shoot 3 completely different set ups in a 10 hour day but somehow the team smashed it. A huge thank you to everyone involved for your time and work. A personal thanks to all the team at Blur Films for yet another amazing job, respect.

This is what happens when Notts Forest meet Madrid ❤️❤️❤️

Lurpak "The Humble Spoon" directed by Rich Hall 

The spoon. The instrument of smoothness. The tool of good food. The ever present, never changing object that has cemented its place in human history. Very similar to the Director.

Postmates “Burger” directed by The Sacred Egg

Welcome to the world of food craving, created with new friends Mother LA and Postmates. 

When all you can Burger is think about. When all you can Riff Raff is “send those scripts, please”

Reebok “Zigurine”  directed by The Sacred Egg

So pleased to have The Sacred Egg work with the great people at Deutsch New York on our first piece of work in America. Stop frame animation always brings people together when you are in a studio for 6 days watching paint dry.

D Double E "Fresh & Clean (Silence the Critics)" directed by HUMANS

The music video for D Double E's single, 'Fresh N Clean' sees D Double E going head to head with a dodgy estate agent (played by Steve Oram) as he tries to let out an undesirable house to his mates. 

Hinds "Going Solo" directed by Keane Pearce Shaw

Keane directs the first single off of the band Hinds' third studio album. "Riding Solo" is about being constantly on the move, being everywhere and nowhere at the same time.