London born Director Rich combines both the human and visual aspects of filmmaking effortlessly.

Rich’s commercial credits are growing exponentially featuring leading global brands such as Nike, Riyadh Season, Marshalls, Playstation, Xbox, BT Sport, Uber Eats, Nando’s and Virgin Media.

Starting with his UKMVA winning Music video ‘People are Good’ for legendary rock band Depeche Mode. He followed up by winning over 25 awards which include 2 D&AD Pencils, 2 gold Clio sports, a Cannes Lion, as well as gold at the British Arrows for his stunningly cinematic commercial ‘Everything or Nothing’ featuring Boxers Terrence Crawford and Israel Madrimov for ’Riyadh Season’, through Big Time Creative Shop. He then went on to work with his childhood hero, Studio Ghibli iconic composer Joe Hisaishi for his first ever music video ‘Viola Saga’ starring Actress Jessie Mei Ling.

Rich rounded off 2024 in stellar fashion with 2 new pieces of work for Nike & Erling Haaland through W+K Amsterdam, and Marshalls through W+K London.

In 2025, Rich made a music video for global rap star Drake, and is currently working on the Coca Cola World Cup film for 2026. He also shot his first editorial magazine cover for Lumen Mag - the project entitled ‘Daddy’s Art’.

The films he has directed have garnered him an excellent reputation within the industry; being well-known for high-quality and characterful pieces.

With his incredible wit, and cinematic eye Rich is already one of Riff Raff’s most accomplished and versatile directors.